Tuesday, September 9, 2014

5 Simple Ways to Increase Customer Loyalty


It's definitely a challenge to turn first-time customers into repeat customers with so much competition in the marketplace today. It always shouldn't be enough to provide good customer service in order to keep consumers coming back. The key to create loyal customers is by making them feel special and wanted.

Here are some five tips that will help small businesses improve customer loyalty:

1. Render good service
Poor customer service entails poor customer loyalty. At all times, see to it that the customer is attended to promptly, courteously, and efficiently. Listen to their needs and try to meet those needs as efficiently as possible. Customers will remember this, but do keep in mind that they will remember bad service even more.

2. Resolve issues in the quickest time possible
Admit it, not all products work golden, and sometimes, paid services fall short of expectations. Accept the sad reality when customers' expectations are not met, and just work hard to make sure any issues your customer has are resolved to their satisfaction. Rest assured that they will appreciate and remember this, and will fell like their transactions are safe with you next time.

3. Reward loyalty
It would be a great idea to treat a loyal customer with a free product or special discount once in a while just by simply being loyal to your business. Who knows, this loyal customer may spread the good news about your special treats to others, and you'll be surprised what wonders it can do to your small business eventually.

4. Keep in touch
If possible, gather some contact information about your customers. These info will be useful, especially if you would like to send them some special offers, new products or services, or simply send them a birthday card. This way, you'll have a way to keep in touch with them as often as possible.

5. Show some appreciation to your customers

The fact that a customer chose you among several competitors in your business industry would mean a lot for your business. That is why it is very important to thank them for their support by letting them know in words and in actions how much you appreciate them. It doesn't matter whether it's a small or a big-scale customer, what's important is to make a way to thank each one of them for choosing your product or services.

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