Tuesday, June 6, 2017

Understanding Online Privacy and What You Can Do To Protect It

All your private online data, including the websites you visit, the content of your chats and e-mails, your personal information, and your location, just became suddenly less secure. This is because Congress just blocked crucial privacy regulations. This will allow your Internet Service Provider to collect all your data and sell all that data to the highest bidder without asking for your permission. This must have been what the Indians felt when negotiating with the white man.

A pair of resolutions, which passed through the Senate and House with exclusively Republican votes, will roll back rules previously proposed by the Democratic leadership of the Federal Communications Commission during the Obama administration that was passed in October of last year but had not yet gone into effect.

These FCC rules called the Net Neutrality Rules or Title II will be completely dead following the expected signature of President Trump. The rules would have required ISP’s to get explicit and specific approval from customers before selling the following “sensitive data”:

§  Your precise geo-location
§  Children’s information
§  Health information
§  Financial information
§  Social Security numbers
§  Web browsing history
§  App usage history
§  Content of communications

Since the rules were rolled back through the Congressional Review Act, the FCC is also barred from creating any similar rules in the years to come. In theory, the information collected will be stored under some sort of ID separate from your actual name. But that’s cold comfort considering the level of detail from this sort of information would make your identity a dead giveaway. Also, ISP’s can hardly be trusted to keep your information suitably safe from prying eyes since they can sell all these to the highest bidder.

There are a few things you can do to try and keep your data safe, and while they aren’t really easy to do, they’re worth the effort if you value your privacy.

Inform your ISP you’re “opting out”
You can visit or call your ISP to inform them that you’re opting out of all advertising-related things in your package, and tell them point blank that they need your permission before selling any of your data to advertisers. The former will force them to comply, though the latter is doubtful, but at least will give them second thoughts.

Limit data passing through your ISP
Try to keep sensitive data such as those listed at the top by reverting back to hard copies or not storing or mentioning these online but storing them instead in removable external drives or burning them on CD’s. You can also opt to buy apps that can encrypt data or your ISP address, but these will often charge an annual subscription fee. Also, if you opt for using a VPN to hide your ISP address, remember that a VPN is itself an ISP so research on a VPN before committing to it.

Friday, June 2, 2017

Content Marketing Strategies Every Small Business Must Implement



Statistically speaking, small businesses are the slowest to adopt the latest content marketing strategies that larger, corporate marketers use. However, with SEO constantly evolving, it is clear that in order to remain competitive, small businesses have to create comparison guides, e-books, how-to's and other content products.

If you are ready to ensure that your content marketing strategy is successful, then you may want to consider implementing the following tips.

Make an Investment in Visual Content

There is no question that you live in a visual world. When it comes to content marketing, there is no difference. Digital technology is continuously evolving at a rapid pace and has provided marketers with the ability to tell stories with the use of infographics, videos, and other types of compelling imagery. In fact, 94 percent of content that includes visuals will receive more total views than strictly contextual content. This means you need to incorporate some type of visual element in all your posts, articles, and tweets.

Utilize A/B Testing Methods

Testing allows you to see what works and what doesn't. Software related to testing is now abundant and enables marketers to test and change any element of their strategy. You can use this to your advantage when you implement split testing and try out different call-to-actions, images and titles to see which one performs the best.

Make Use of Social Media

Aside from Facebook, a lot of social media platforms are also making their significant values on the web. While it is thought that LinkedIn and Whatsapp are the next contenders, sites such as Instagram and Pinterest are now the biggest competitors when it comes to social media. It is equally important that you take time to find out where your customers are in terms of social platforms and then join the conversation. Be sure to use these platforms to share content and promote engagement with your customer's one on one.

Repurpose Previously Used Content

Unless you have a large number of staff of content creators, it will likely be extremely difficult for you to produce a ton of material each day. If you want to maximize the value of every post you publish, then you should find ways of repurposing it for continual use. For example, you can take the key points of your article and create tweets or make an entire blog series off of a longer blog post. When you repurpose the content, it will extend its valuable life.

Learn to Curate Content

It is becoming more and clearer that your customers are not as interested in promotional content and instead, are more drawn to quality content that helps solve a problem. This means you need to eliminate the idea that you have to force-feed sales copy and instead invest some time and money into developing yourself and your business as a source of valuable content. When you curate content, you can provide your followers with the information that they want and need.