Content Marketing Strategies Every Small Business Must Implement

Statistically speaking, small businesses are the slowest to adopt the latest content marketing strategies that larger, corporate marketers use. However, with SEO constantly evolving, it is clear that in order to remain competitive, small businesses have to create comparison guides, e-books, how-to's and other content products.

If you are ready to ensure that your content marketing strategy is successful, then you may want to consider implementing the following tips.

Make an Investment in Visual Content

There is no question that you live in a visual world. When it comes to content marketing, there is no difference. Digital technology is continuously evolving at a rapid pace and has provided marketers with the ability to tell stories with the use of infographics, videos, and other types of compelling imagery. In fact, 94 percent of content that includes visuals will receive more total views than strictly contextual content. This means you need to incorporate some type of visual element in all your posts, articles, and tweets.

Utilize A/B Testing Methods

Testing allows you to see what works and what doesn't. Software related to testing is now abundant and enables marketers to test and change any element of their strategy. You can use this to your advantage when you implement split testing and try out different call-to-actions, images and titles to see which one performs the best.

Make Use of Social Media

Aside from Facebook, a lot of social media platforms are also making their significant values on the web. While it is thought that LinkedIn and Whatsapp are the next contenders, sites such as Instagram and Pinterest are now the biggest competitors when it comes to social media. It is equally important that you take time to find out where your customers are in terms of social platforms and then join the conversation. Be sure to use these platforms to share content and promote engagement with your customer's one on one.

Repurpose Previously Used Content

Unless you have a large number of staff of content creators, it will likely be extremely difficult for you to produce a ton of material each day. If you want to maximize the value of every post you publish, then you should find ways of repurposing it for continual use. For example, you can take the key points of your article and create tweets or make an entire blog series off of a longer blog post. When you repurpose the content, it will extend its valuable life.

Learn to Curate Content

It is becoming more and clearer that your customers are not as interested in promotional content and instead, are more drawn to quality content that helps solve a problem. This means you need to eliminate the idea that you have to force-feed sales copy and instead invest some time and money into developing yourself and your business as a source of valuable content. When you curate content, you can provide your followers with the information that they want and need.