It's definitely a challenge to turn first-time customers into
repeat customers with so much competition in the marketplace today. It always
shouldn't be enough to provide good customer service in order to keep consumers
coming back. The key to create loyal customers is by making them feel special
and wanted.
Here are some five tips that will help small businesses improve
customer loyalty:
Poor customer service
entails poor customer loyalty. At all times, see to it that the customer is
attended to promptly, courteously, and efficiently. Listen to their needs and
try to meet those needs as efficiently as possible. Customers will remember
this, but do keep in mind that they will remember bad service even more.
Admit it, not all
products work golden, and sometimes, paid services fall short of expectations.
Accept the sad reality when customers' expectations are not met, and just work
hard to make sure any issues your customer has are resolved to their
satisfaction. Rest assured that they will appreciate and remember this, and
will fell like their transactions are safe with you next time.
It would be a great idea
to treat a loyal customer with a free product or special discount once in a
while just by simply being loyal to your business. Who knows, this loyal
customer may spread the good news about your special treats to others, and
you'll be surprised what wonders it can do to your small business eventually.
If possible, gather some
contact information about your customers. These info will be useful, especially
if you would like to send them some special offers, new products or services,
or simply send them a birthday card. This way, you'll have a way to keep in
touch with them as often as possible.
The fact that a customer
chose you among several competitors in your business industry would mean a lot
for your business. That is why it is very important to thank them for their
support by letting them know in words and in actions how much you appreciate
them. It doesn't matter whether it's a small or a big-scale customer, what's
important is to make a way to thank each one of them for choosing your product
or services.
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